ニューピック: 法律の“抜け穴”を使ったゾゾタウン「ツケ払い」の巧妙さ

2017年4月28日金曜日

法律の“抜け穴”を使ったゾゾタウン「ツケ払い」の巧妙さ

美女が雨に濡れながら、こちらをまっすぐに見つめて「好きだもん、好きなんだもん。2カ月待つなんてできないよ」と訴えてくる。まるで映画のワンシーンのようにインパクトのある映像の次にうつるのは、画面いっぱいの「ツケ払い　お支払いは2カ月後」の文字。スタートトゥデイが運営する「ZOZOTOWN」（ゾゾタウン）が昨年11月から始めた「ツケ払い」システムのCMである。
>>法律の“抜け穴”を使ったゾゾタウン「ツケ払い」の巧妙さ
─情報元：プレジデントオンラインサイト様─

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