News & Pickup | ニュース&ピックアップ（ニューピク）: 日本企業はAppleを見習え：最高デザイン責任者が必要な理由

2017年4月13日木曜日

日本企業はAppleを見習え：最高デザイン責任者が必要な理由

欧米企業では経営層がデザインシンキングを採り入れるのはトレンドではなく、常態化。テック企業やコンサル、金融機関が相次いでデザインファームを買収している。経営陣をデザイン施設に招いてデザインシンキングを体験したり、ビジネス・デザイン・エンジニアリングの人材が議論してモバイルアップを作ったりすることが当たり前になりつつある。
>>日本企業はAppleを見習え：最高デザイン責任者が必要な理由
─情報元：DIGIDAY［日本版］サイト様─

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