ニューピック: 過去最高のUSJ、苦戦のディズニー。明暗分けた年間パスの価格設定

2017年4月17日月曜日

過去最高のUSJ、苦戦のディズニー。明暗分けた年間パスの価格設定

年間入場者数が過去最高を3年連続で更新するなど、絶好調とも言えるユニバーサル・スタジオ・ジャパンと、2年連続でその数を減らした東京ディズニーランド。何が両社の明暗を分けたのでしょうか。メルマガ『理央周の売れる仕組み創造ラボ【Marketing Report】』の著者でMBAホルダーの理央周さんが、マーケティングの観点からその要因を探ります。
>>過去最高のUSJ、苦戦のディズニー。明暗分けた年間パスの価格設定
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